Five Compelling Reasons Startups Should Invest In Mobile Application Development

Despite the copious amounts of venture funding in your startup company, your company is not having an easy time, especially in the tech game. Then, maybe your speculated disciplines for your so called business aren’t calculated well.

By Contrast, startup companies which aims to go public with a potent weapon like Mobile Application certainly hits the threshold of their set target. Simple to translate, for a newly launched business or a struggling company eyeing for achieving heights, Investment in Mobile Application Development is the sole conduit to make a fascinating start for climbing profits irrespective of the trade they belong.

And to support this remarkably significant advice, here are the five compelling reasons that will justify your decision for this next big move of Mobile App investment. Take a sneak peek.

  1. Mobile Apps Enhance your Geographic Reach

According to a recent research, smartphone users spend 89% of their mobile time using an app. Compared to conventional websites, apps are more immediate and possess the potential to take your business marketing to the next level by proliferating your geographic reach at an unprecedented breadth.

  1. Improves Customer Service Online

Mobile Apps are a great source to establish, connect and engage with your customers on a daily basis. They act as a direct pipeline to let your customers know about your brand specialties, services, daily deals, offers, and much more. Thus, improvising the customer experience at an unsurpassable level.

  1. Builds Loyalty

Offering users with an added value, in terms of convenience, exclusive benefits or loyalty points is another way to increase the prospects. Indulging your customers (app users) by making them members of your exclusive club, sending them previews of new products, and offering them special discounts make your customers feel more special and privileged.

To top it all, consumers definitely appreciate it and reciprocate by making purchases. Sometimes, it’s not merely about elevating the economic value of the brand rather, enhancing the lives of people and making them feel more attached to your brand emotionally, which on a long run, becomes their habit.

  1. Elevate Brand Visibility

Enabling push notifications in the mobile apps creates a strong impact in stealing users’ attention. As measured, the average CTR is 40%, while the app engagement being higher than that of an email. These statistics are enough to make you realize, what role smart and tactical push notifications can play in keeping your customer’s in the funnel of brand memory! Thereby, elevating your brand’s visibility.

  1. Maximize ROI

Apps, if they are used in a substantial and strategic manner, leads to an unprecedented growth in business in terms of returns on investment and increased customer engagement.

These promising prospects must have given you a better idea, how mobile apps investment can help you in multiplying your business value!

Nonetheless, mobile apps are a great tool at extremely affordable prices that have the potential to garner a huge customer base. Moreover, they are amongst that one of the few gadgets which are used with the same momentum by every age group across worldwide. Thus, allowing and giving you the way to reach an untapped customer base.



What Are the Tips for Investing in The App Market?

The market on apps is usually ruled by the smartphones. We see the advent of thousands of apps that are invading the market, which are vying for a place among the competition. So, no one knows, when the apps will be viral and which are the types of apps resulting in the successful downloads. This year, we have seen the gaming apps dominating the market, like the formidable Pokemon Go and the latest Super Mario Run. The investors in this market are always keen to look for the next big thing to happen to the market.

The app market space is dominated by the Venture Capitalists(VCs). Most of the users are either searching, for an information or obtaining some information. It is best to compare the experience as that of a movie, either you watch it or you simply do not. It is always a better investment for a bigger company, who has already made some achievements in the mobile app space.

Investing in an app is about cultivating relationship, thereby establishing a complete inside track with the founder. No apps are perfect, as they might be the first attempts and most of them are still evolving.

However, before investing in the app market, certain factors are to be considered and these are:

Cross-pollination Apps

There are two hard parts about the app based market. First, is the downloading of the app and subsequently comes the harder part of letting the users open the apps for more than once. Multiple third-party apps are encouraged by many apps, instead of the single standalone apps.

Importance of Trends

The messaging apps are the most recent trends, as they allow the user to converse with each other, without even looking at each other. Snapchat and iMessenger are the types of Messenger apps, allowing collaboration between friends. In fact, Zappos from Amazon helps to shop with friends.

The safest bets are the food and drink apps. You get important information on recipe, nearest restaurants or the food that is eaten by you. We see that in the food and drink category, most of the apps are popular but those without human to human conversation are the apps which are doing well.

Investors are however unable to predict the outcome of app success, similar to what happened with Pokemon Go.

Thought on Diversifying

The risk on individual companies are reduced by the diversification on multiple app companies. The companies are trying to improve in the market for apps. The limitation of number of apps to be stored are based on the phone memory. So, more are the number of apps downloaded, better are the chances of putting other apps into oblivion.

Consideration of ETFs

The investors are also interested in the Emerging-growth technologies (ETFs). The portfolio is based on apps, chosen at discretion that you are comfortable losing.

It is not always true that the coolest of the apps succeed. The trained investors will always be equipped with tools on probabilities, but then human nature is quite unpredictable. So, whether the user will really like the app idea as extremely appealing or just refuse to accept the idea as something worthwhile for downloading, is only a matter of chance. Your decision on the app becomes wiser, when you have better knowledge of the existing trends. Many companies in the app market are privately held ones, the investors must keep an watch on when they turn into a publicly held firm, based on strong invest-able qualities.


The Role of Cloud Computing for Business

Nowadays internet and technologies have improved the efficiency and performance levels in companies of all the sizes. Increased internet usage and information rates of speed in conjunctions with a variety of electronic equipment and bigger storage capacities have brought about a new era in social media abilities. Cloud computing can be considered as the innovative of this new technology. These technologies have the potential to bring a variety of advantages and good things to a business.

What Exactly Is Cloud Computing?

What exactly is it? Through a service provider, cloud computing is a system that serves as an internet based information centre where customers can accessibility files and software safely through several different devices wherever there is internet access. It is a solution for companies and individuals looking for an easy way to store and access media from one device to another and the ability to share that media with other people who have been given access.

Role in Business

• The cloud computing network may seem complicated, but it can be used by anyone. It is not necessary for the end user to comprehend the complications of the facilities involved or the social press system and how it works.

• The interesting and appropriate example for comparison would be electricity, where customers have accessibility to the support but don’t necessarily comprehend the systems and the component devices, which provide the support.

• it can be used to shop an off-line copy of important records and as an internet based back-up. This will help in case of file recovery and computer maintenance.

• Since cloud computing providers deliver IT infrastructures and company online business applications, these services can be used by investing little sources. This helps a lot to build up small-scale and medium range companies in the present globe.

• it can be personalised according to the needs of the business. It can prevent freelancing to save worker costs. The cloud computing service provider offers IT support to the company and they will not have to worry about anything.

When companies use cloud computing, they have the sources they need to grow and increase their business online without having to have the expenses and time to update. When looking at all of the business together with your cloud, it is clear why cloud computing is becoming the choice for enterprise all over the entire globe. When looking for a host for your website, consider the company advantages using the cloud.


Why Should You Invest in Android Apps?

To be honest, a mobile application is an icing on the cake for the user experience, while calls and text messages are the foremost functions of a mobile device. Nevertheless, an app can become the topmost priority for a person, if it is engaging enough. A mobile application can create brand loyalty and help you from falling behind in the competitive market. As a matter of fact, the users want their favorite brands and companies to develop their own mobile applications for a customized user experience. The Mobile application development in India has become a serious business as there is a growing urge to develop and design mobile applications.

A mobile application is the best marketing and communication tool for any business/company in an inexpensive way. Keeping in mind, the importance of mobile application and its usability, you can either choose Android or iOS. Before you develop your app, it is advisable to do a market research on the Android and iPhone app development companies in town to find the right developer for you. All most every entrepreneur might come across this question: Android or iOS? Both the platforms have its own pros and cons. Based on your requirements, choose the right platform for your app.

The green robotic human is known for its lucrative features, affordability and smartphone fragmentation. Unlike Apple, Android has a wide range of devices which makes it the topmost priority in app development. Wait! This isn’t the only reason to choose Android. There are more advantages in developing an Android app. Here’s why:

Android dominates the Indian smartphone market

According to a recent survey, the Android operating system has captured 97 percent of the Indian smartphone market. Currently, India stands as the world’s third largest smartphone market after China and the USA.

Android is only the market which can offer high-quality features at an affordable price for an extensive range of mobile devices. To put it simply, any average Indian consumer can buy an Android smartphone within his/her preferred budget. Due to the market segmentation and affordability, Android still continues to dominate the Indian smartphone market share.

Android offers low barriers to entry

The iOS app development companies must require a Mac desktop to develop the iOS apps. On the other hand, Android app development can be done on a Windows, Linux or Mac. Moreover, Google charges a one-time payment of $25 to register as a developer while Apple charges $99 annually. For an Android app development, all you need is a system and a fee of $25 to start your development process.

Android apps are developed using JAVA

Java is proven to be the most powerful programming language and used for developing a wide range of devices. It is an open source which provides free source code from its Java Development Kit (JDK) to the developers and the added advantage is that it can run on any system regardless of the hardware and software dependency. This powerful programming language is used for developing the native Android apps.

As Android apps are written using the Java programming language, it can be easily ported to other platforms like Symbian, Blackberry, Ubuntu and Chrome OS.

Android is great at customization

Are you tired of the same old widgets? Chill! Download a widget from a third party app and replace it with your stock one. Bored of the same layout? You can download and replace it too. Android allows you to customize your app the way you like it – that’s the foremost reason why developers love developing apps on Android than any other platforms.

Android provides the perfect platform

In the fast-growing app market, the ability to adapt quickly does matter a lot. Android’s Google Play Store allows you to update the app within an hour, in response to the user’s feedback while the App Store follows the same lengthy process to submit your app. You can submit the same app for multiple times on the Play Store while you’ll need at least a week to launch your updated app on the App Store.

Beside the multiple uploads, it also offers Alpha and Beta releases which can be accessed by a set of members to test your app. Based on the feedbacks from the testers, you can rectify the errors and/or incorporate some features before it reaches the actual users. Thus, Android provides the perfect platform to test your app.

Android is profitable

Yes! You heard it right. The general assumption is that the iPhone users are rich to make in-app purchases, and thereby it generates more revenue than Android. But this isn’t true anymore. Android developers can generate revenue through initial app purchases, in-app purchases and from the most profitable way-app ads.

According to a survey by DAU-UP, the average revenue per user for Android games was just 20% by January 2010. Surprisingly, it has reached to 65% by the year end. Moreover, the advertising cost are 20-50% lower on Android apps, which can eventually be more profitable than the iPhone apps.

Now that you are aware of the benefits of investing in the Android app, you can develop your app on this most promising platform to stay ahead in this competitive market. Due to its usability and affordability, Android still remains unbeatable and continues to rule the smartphone market. Remember, developing an Android app isn’t an expense. It’s an investment!